Engage Terms

Effective August 4, 2020


The following standard partner distribution terms (“Terms”) govern the implementation and use of the products, services, and technology made available by Outbrain to the Partner identified in a Partner Enrollment Form. To the extent that Partner has not yet signed a Partner Enrollment form (1) references to “the Agreement” shall be to the Terms and (2) these Terms permit the use of the Technology, but no payment shall accrue or be made to Partner until such Partner Enrollment Form is signed by both Outbrain and Partner.
  1. CERTAIN DEFINITIONS
1.1 “Advertiser Recs” means Recommendations (that are not Recirculation Recommendations) in the Outbrain network submitted by Outbrain’s advertisers.
1.2 “Content” means graphical, textual, and/or auditory content (which may include text, data, information, photos, images, graphics, audio, video or other content).
1.3 “Data” means all data collected or generated by Outbrain through the Technology, including any reports or other data made available to Partner in connection with the Agreement.
1.4 “Destination Page” means any webpage or other online location that may be accessed by clicking on Recommendations.
1.5 “End User” means individual human end users of the Partner Site(s).
1.6 “Partner Sites” means the web properties, applications or platforms identified in the Partner Enrollment Form, together with any additional properties on which Partner elects to implement the Technology upon prior written approval from Outbrain (e-mail will suffice).
1.7 “Recirculation Recs” means Recommendations (that are not Advertiser Recs) which link to Content on Partner Sites.
1.8 “Recommendations” means the display of Content that Outbrain delivers to the viewer of a web page, application or platform on which the Technology is implemented. For clarity, Recommendations may include Advertiser Recs and/or Recirculation Recs.
1.9 “Revenue” means net revenue generated from Advertiser Recs and charged by Outbrain for the display of such Advertiser Recs in the Outbrain network.
1.10 “Technology” means the Javascript, API, SDK and associated protocols provided by Outbrain to Partner that, when implemented on Partner Site(s), display one or more Recommendation(s) and/or permit users to navigate to Destination Pages by clicking on such Recommendations.
1.11“Updates” means updates, modifications or improvements to the Technology from time to time in Outbrain’s sole discretion, including, but not limited to, adding Ads.txt lines and any other similar industry standards.
  1. TECHNOLOGY; PLACEMENT AND APPEARANCE
2.1 Partner shall implement the Technology pursuant to Outbrain’s technical instructions, including any implementation guides made available by Outbrain, as revised from time to time. Outbrain, in its sole discretion, may determine which of Outbrain’s available Technology (e.g., JS, API, SDK) shall be used in each Partner implementation. Implementations of the Technology must appear directly below the main Content on each page of the Partner Sites on which the Technology is installed or as otherwise mutually agreed in writing (e-mail shall suffice).
2.2 Partner shall display the Technology in accordance with all self-regulatory codes and applicable laws and regulations, including with respect to disclosing the source or nature of the Recommendations. Without limiting the foregoing obligation, Partner agrees to comply with Outbrain’s instructions regarding how the Technology is to be displayed, labelled or identified.
2.3 Outbrain may make Updates from time to time. If Outbrain requests Partner to implement any such Updates, Partner shall make such Updates within thirty (30) days of receipt of same from Outbrain; provided, that if Outbrain requests Partner to implement any Updates that Partner reasonably determines would materially and adversely affect the performance of the Partner Site(s), Partner may elect to cease displaying the Technology on such page(s) unless Outbrain either addresses Partner’s concerns to its reasonable satisfaction or agrees not to require Partner to implement such Updates.
2.4 During the Term, Outbrain shall be Partner’s sole and exclusive provider of content recommendations, where “content recommendations” are one or more links comprised of a headline or phrase indicating that an End User will be driven to Content (regardless of whether the Destination Page displays content, advertorials or advertisements).
2.5 Notwithstanding any other provision of the Agreement and unless Outbrain provides prior written consent, any implementation of the Technology shall include at least one (1) link to Advertiser Recs per page (i.e., Partner may not use the Technology solely to provide Recirculation Recs).
2.6 Outbrain may test changes to the Technology and, based on the results of such testing, Outbrain may make optimisations to the Technology if such optimisations may result in increased click through rates on Advertiser Recs (as calculated by Outbrain in its sole discretion).To the extent that Partner uses the API and thus controls any testing, Partner shall comply with such testing requests on at least a quarterly basis.
  1. REVENUE & PAYMENT
3.1 During the Term, Partner will be paid the percentage of Adjusted Gross Revenue indicated on the Partner Enrollment Form. Outbrain shall make such payments within a certain number of days (as indicated on the Partner Enrollment Form) after the end of any calendar month during which Outbrain collects Revenue. For the avoidance of doubt, Revenue is net of, inter alia, fees for third-party data services integrated into Outbrain’s platform, invalid clicks/impressions, and advertiser and agency discounts/rebates.
3.2 Partner must promptly provide Outbrain completed and accurate tax forms and all other similar materials Outbrain requires, which may include tax form W-8BEN, W-8BEN-E or W-9 if applicable (collectively all such forms and materials, “Tax Materials”). Notwithstanding anything set forth to the contrary in this Agreement, Outbrain may (a) withhold payments owed to Partner hereunder without penalty or late fee until Outbrain has received Partner’s Tax Materials, and (b) deduct any applicable withholding taxes payable by Outbrain from payments owed to Partner by Outbrain hereunder as required by law. Once Outbrain has received the Tax Materials, Outbrain will use commercially reasonable efforts to pay any amounts not paid to Partner pursuant to the foregoing subsection (a) as soon as reasonably practicable. All payments to Partner shall be subject to withholding for income taxes and similar deductions, as required by applicable law.
3.3 To ensure proper payment, Partner is responsible for notifying Outbrain of accurate contact and payment information. Partner is also responsible for any charges assessed by Partner’s bank or payment provider. If the amount owed to Partner is less than US$50, then the amount owed will be accrued if and until the calendar month in which the balance of the payments due to Partner exceeds US$50. Any dispute regarding a payment from Outbrain must be submitted to Outbrain in writing within thirty (30) days of postage or wire transfer date of such payment or it shall be deemed waived.
3.4 Outbrain may withhold, set off, charge or credit back payments to Partner, if Outbrain, in its sole reasonable discretion, determines that any activity related to them is fraudulent or invalid in nature or if Outbrain was charged, credited back or not paid for any reason by the advertiser. Invalid activity is determined by Outbrain in all cases and may include, but is not limited to, (i) invalid clicks on or impressions of Advertiser Recs generated by any person, bot, automated program or similar device, including through any clicks/impressions originating from Partner’s IP addresses or computers under Partner’s control; (ii) clicks/impressions solicited or generated by payment of money, false representation, or requests for End Users to click on Advertiser Recs or take other actions; (iii) Advertiser Recs served to End Users whose browsers have JavaScript disabled; and (iv) clicks/impressions co-mingled with a significant amount of the activity described in (i, ii, and iii) above.
3.5 In addition to Outbrain’s other rights and remedies, Outbrain may (i) withhold and offset any payments owed to Partner under the Agreement against any fees Partner owes Outbrain under the Agreement or any other agreement, and/or (ii) require Partner to refund Outbrain within thirty (30) days of any invoice, any amounts Outbrain may have overpaid to Partner in prior periods. If an Outbrain advertiser or client whose Advertiser Recs were displayed on any Partner Site defaults on payment to Outbrain, for any reason, Outbrain may withhold payment or charge back Partner’s account.
  1. PRIVACY
4.1 Outbrain and Partner shall each maintain and display on their respective websites an easily accessible and discoverable privacy notice and/or policy that complies with all applicable laws, and with respect to Partner, that discloses usage of third-party technology to collect, use and share data in connection with the Partner Sites. Outbrain’s privacy policy is available here .
4.2 The parties are independent controllers and businesses in respect of End User data processed via the Partner Site(s) and each party remains individually responsible for compliance with relevant data protection laws.It is Partner’s (and not Outbrain’s) responsibility to comply with all data protection legislation in respect of the placing and use of third party cookies, upon which the Technology relies, and the capturing of any consent to cookies required to be obtained from the relevant End User. . The parties shall provide End Users access to a user-choice mechanism such as the opt out page(s) of the Network Advertising Initiative, the Digital Advertising Alliance or the European Digital Advertising Alliance and a mechanism to stop the transfer of End User personal data to Outbrain or third party partners (as applicable) and/or a direct opt out of Outbrain through Outbrain’s privacy policy. If an End User has opted out of behavioral advertising and/or the sharing of End User’s personal data with Outbrain through a mechanism alerting Publisher (instead of Outbrain), such as device settings, Publisher must not pass to Outbrain such End User’s personal data, advertiser ID or other identifying mechanism. The provisions of the Data Processing Agreement shall be incorporated into, and form part of, this Agreement.
  1. LICENSE TERMS
5.1 During the Term and subject to Partner’s full compliance with all of the terms of the Agreement, Outbrain grants Partner a limited, non-exclusive, revocable, non-sublicensable, non- transferable license to use the Technology to display the Recommendations on Partner Sites in the form and format provided. Outbrain grants Partner, during the Term, a limited, worldwide, non-exclusive, royalty-free license to use and display Outbrain’s trademarks, service marks and logos (collectively, “Outbrain Marks”), as incorporated into the Technology, strictly in accordance with Partner’s obligations and rights in the Agreement. All goodwill arising out of Partner’s use of any of the Outbrain Marks shall inure solely to the benefit of Outbrain. Outbrain shall have the right to refer to Partner and the Partner Sites in any general listing of advertisers or partners (including in marketing and sales materials) who have implemented the Technology. Notwithstanding the foregoing, each party will request prior written consent before issuing a press release regarding the Agreement or using the other party’s name on its website other than in accordance with the Agreement.
5.2 As between the parties: (a) Outbrain retains all right, title and interest in and to the Outbrain Marks, Technology, Data, and Content displayed on or made available by the Technology (excluding any Content from the Partner Sites which shall be owned by Partner); and (b) Partner retains all right, title and interest in and to the Partner Site(s) including the look and feel, excluding the items described in subparagraph (a) above, (including without limitation all intellectual property rights in them).
5.3 The licenses granted under the Agreement are specifically set forth in the Agreement; there are no implied rights. All rights not expressly granted to Partner in the Agreement are reserved by Outbrain.
  1. PROHIBITED ACTIVITY
6.1 Partner will not: (i) edit, modify, truncate, filter, or change the order of Recommendations; (ii) obscure, modify or redirect Partner Site users away from a Destination Page, or intersperse any Content between the Recommendations and any Destination Page; (iii) minimize, remove or otherwise inhibit the full and complete display of the Technology; (iv) artificially inflate clicks or impressions on Recommendations, or encourage or require any person to click on Recommendations using incentives or other methods; (v) remove, deface, obscure, or alter any notices of intellectual property rights included in the Technology; (vi) access, reproduce or use the Technology in any manner or for any purpose other than as expressly permitted under the Agreement; (vii) modify, adapt, translate, prepare derivative works from, decompile, reverse engineer, disassemble or otherwise attempt to derive source code from the Technology, or attempt to create a substitute or similar service or product through use of or access to Technology or related proprietary information; (viii) attempt to interfere with or disrupt the Technology or attempt to gain access to any systems or networks that connect to it other than through the Technology as implemented pursuant to the Agreement; (ix) copy, cache, distribute, display, alter, or otherwise use any Recommendations (or authorize or assist any third party to do so) except as such Recommendations are provided through the Technology; or (x) use the Technology for any purpose not authorized by Outbrain, including for any purpose that is inconsistent with the Implementation Guides as provided to Partner.
6.2 Partner will not deploy the Technology on any properties that display adult, obscene, pornographic, defamatory, libelous, infringing, abusive, or illegal Content, that promotes hate or discrimination, facilitates the sale of firearms or illegal drugs, or that participates or encourages participation in, illegal activities or is directed at children under of the age of 16. Outbrain reserves the right in its sole discretion to disable the Technology on any property at any time.
6.3 Except as expressly and unambiguously authorized under the Agreement, Partner will not copy, rent, lease, sell, transfer, assign, sublicense, disassemble, reverse engineer or decompile (except to the limited extent expressly authorized by applicable statutory law), modify or alter any part of the Technology or otherwise use the Technology on behalf of or for the benefit of any third party.
  1. REGISTRATION
    Partner is not required to register on the Outbrain website to use the Technology. If Partner registers, it will have access to online reports and the Outbrain dashboard, which allows Partner to control certain settings for the Technology, including certain Recommendation functionality. To the extent that Partner registers and has access to the Outbrain dashboard, Outbrain may collect Partner’s (or individuals who act on behalf of Partner) personally identifiable information. Partner will be solely responsible for all changes to data made by it, or individuals acting on Partner’s behalf, through the Outbrain dashboard. Estimates of revenue displayed in the Outbrain dashboard are provided solely for the Partner’s convenience. Outbrain does not guarantee that these estimated amounts displayed during a calendar month, if any, shall be precise or definitively due to be paid to Partner as a result of the Agreement. Access to Outbrain dashboard shall be solely at the discretion of Outbrain and may be discontinued by Outbrain at any time.
  2. SUSPENSION OF TECHNOLOGY; TERMINATION
8.1 Outbrain may suspend or discontinue all or any aspect of the Technology, including its availability, at any time if required by exigent circumstances (such as a significant security breach, propagation of malware, other viruses to users, etc.) or other improper, unlawful, fraudulent or misleading circumstances.
8.2 Either party may terminate the Agreement at any time in the event of a material breach by the other party of any provision of the Agreement that remains uncured for seven (7) days after the breaching party’s receipt of written notice of the breach.
8.3 The Agreement is terminable on fourteen (14) days prior written notice unless otherwise stated on the Partner Enrollment Form. Upon expiration or termination of the Agreement, all rights and obligations of the parties under the Agreement will be extinguished, except that Sections 9.6., 9.7., 10, 11 and 13 of the Terms will survive termination, as well as any other terms of this Agreement which, by their nature should survive termination, and continue to bind the parties.
  1. LIMITED WARRANTIES; INDEMNITY
9.1 Each party represents and warrants to the other that: (i) it has all right, power, and authority necessary to enter into the Agreement and perform its obligations under it; and (ii) it will comply with all applicable laws, regulations and orders in its performance of the Agreement.
9.2 Outbrain warrants that the Technology (as provided and made available by Outbrain and implemented by Partner in accordance with the Agreement does not and will not, to the best of Outbrain’s knowledge, infringe any Intellectual Property Right of any third party.
9.3 Partner represents and warrants that the Partner Site(s) do not and will not contain any Content that is: (i) illegal; (ii) infringes any Intellectual Property Right of any third party; (iii) is obscene, defamatory, libelous, slanderous material or material that violates any person’s right of publicity, privacy or personality; or (iv) knowingly contains a misrepresentation of fact or factual inaccuracy.
9.4 Nothing in the Agreement shall be construed as a promise of any sort of minimum traffic volumes, clicks, impressions or usage or any other such commitments by Outbrain to Partner.
9.5 Except as expressly provided in the Agreement, neither party makes any representations or warranties, express or implied in relation to the Agreement, the Partner Sites, the Technology, any Content made available by Outbrain through the Technology or any other matters (including any implied terms relating to satisfactory quality or fitness for any purpose, any warranties of availability or uninterrupted or error free performance, any warranties arising out of any course of performance or dealing).
9.6 Outbrain makes no representations or warranties concerning any Content contained in or accessed via the Technology, including without limitation Advertiser Recs, and Outbrain will not be responsible or liable for the contents, accuracy, intellectual property infringement, legality or decency of Content provided through the Technology or for Partner’s reliance on any of the foregoing.
9.7 Each party (the “Indemnifying Party”) shall indemnify, defend and hold harmless the other party and its parent and affiliates, and each of its and their respective affiliates, directors, officers, shareholders, members, authorized representatives, employees and agents (collectively, the “Indemnified Party”) from and against any and all claims, losses, liabilities, damages, costs, settlements, regulatory findings and/or fines and other expenses (including reasonable legal fees) (collectively, “Claims”) that arise out of any third party claim occasioned by any breach or alleged breach of any of the Indemnifying Party’s representations, warranties and obligations of the Agreement. The Indemnified Party shall promptly notify the Indemnifying Party of any Claim in writing, provided, however, that any delay in providing such notice shall not relieve the Indemnifying Party of any of its obligations except to the extent that the Indemnifying Party is actually prejudiced by such delay. The Indemnified Party shall have the right to participate in the defense and settlement of the Claim with counsel of its own choosing and its own expense, subject to the Indemnifying Party’s control thereof.
  1. CONFIDENTIALITY
    Each party (the “Receiving Party”) acknowledges that it will have access to certain information and materials, including the terms of the Agreement, concerning the business, technology, products and services of the other party (the “Disclosing Party”) that are, or reasonably should be considered given the circumstances of disclosure to be, confidential (“Confidential Information”). Confidential Information will not include: (a) information known to the Receiving Party prior to disclosure by the Disclosing Party; (b) information independently developed by the Receiving Party without reference to Confidential Information of the Disclosing Party; (c) information that is or becomes publicly known through no fault of the Receiving Party; or (d) information disclosed to the Receiving Party by a third party without breach of any obligation of confidence. Except as permitted hereunder, the Receiving Party (aa) will not use any Confidential Information for its own account or the account of any third party, and (bb) will not disclose any Confidential Information to any third party other than its directors, employees, contractors, advisors, investors or potential investors who have a need to know and who have agreed not to use, and to maintain the confidentiality of, the Confidential Information consistent with this Section 10. The Receiving Party will return or destroy the Confidential Information promptly upon the Disclosing Party’s written request. Notwithstanding the foregoing, the Receiving Party may disclose Confidential Information to the extent required by applicable law or legal process, provided that the Receiving Party provides prompt written notice of any required disclosure to the Disclosing Party and provides reasonable cooperation (at the Disclosing Party’s expense) with any effort by the Disclosing Party to contest or limit the scope of such disclosure.
  1. LIMITATION OF LIABILITY
11.1 Neither Outbrain nor the Partner exclude or limit liability to the other for: (i) death or personal injury caused by its negligence or that of its employees or contractors; (ii) fraud or fraudulent misrepresentation; or (iii) any other liability which cannot lawfully be excluded or limited.
11.2 EXCEPT IN CONNECTION WITH A PARTY’S INDEMNIFICATION OBLIGATIONS HEREUNDER, NEITHER PARTY WILL BE LIABLE FOR ANY SPECIAL, INCIDENTAL OR CONSEQUENTIAL DAMAGES ARISING OUT OF OR IN CONNECTION WITH THE AGREEMENT OR ANY BREACH HEREOF (INCLUDING FOR LOSS OF DATA OR COST OF COVER), WHETHER OR NOT SUCH PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES, AND WHETHER UNDER A THEORY OF CONTRACT, TORT (INCLUDING NEGLIGENCE) OR OTHERWISE.
11.3 EXCEPT FOR A PARTY’S INDEMNIFICATION OBLIGATIONS HEREUNDER OR LIABILITIES ARISING OUT OF A PARTY’S VIOLATION, MISAPPROPRIATION OR INFRINGEMENT OF A PARTY’S INTELLECTUAL PROPERTY RIGHTS, IN NO EVENT WILL EITHER PARTY’S AGGREGATE LIABILITY ARISING OUT OF OR IN CONNECTION WITH THE AGREEMENT OR ANY BREACH HEREOF (WHETHER UNDER A THEORY OF CONTRACT, TORT (INCLUDING NEGLIGENCE), WARRANTY OR OTHERWISE) EXCEED THE GREATER OF ONE HUNDRED THOUSAND DOLLARS ($100,000) OR THE AMOUNT OF ADJUSTED GROSS REVENUE PAID OR PAYABLE TO THE PARTNER IN THE 12-MONTH PERIOD IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO LIABILITY (OR, IN THE CASE OF A SERIES OF CONNECTED EVENTS, THE FIRST SUCH EVENT).
  1. EXPORT CONTROLS
    Partner will comply with all export laws and restrictions and regulations of the Department of Commerce, the United States Department of Treasury Office of Foreign Assets Control (“OFAC”), or other United States or foreign agency or authority, and shall not export, or allow the export or re-export of the Technology in violation of any such restrictions, laws or regulations. By downloading or using the Technology, Partner agrees to the foregoing and represent and warrants that it is not located in, under the control of, or a national or resident of any restricted country. Partner represents and warrants that none of it, or any individual, entity, or organization holding any ownership interest or controlling interest in Partner, including any officer or director, is an individual, entity, organization with whom any United States law, regulation, or executive order prohibits U.S. companies and individuals from dealing, including, names appearing on the Specially Designated Nationals List.
  1. MISCELLANEOUS
    The Agreement shall be interpreted and construed in accordance with and governed by the laws of the State of New York, without regard to its conflict of law provisions or the United Nations Conventions for the International Sale of Goods. Any action or proceeding arising from or relating to the Agreement must be brought in a federal court in the Southern District of New York or in state court in New York County, New York, and each party irrevocably submits to the jurisdiction and venue of any such court in any such action or proceeding. The parties agree that irreparable damage would occur in the event that any of the provisions of the Agreement is not performed in accordance with these specific terms. Accordingly, the parties agree that each shall be entitled to injunctive relief to prevent breaches of the Agreement and to enforce specifically the terms and provisions of the Agreement, in addition to any other remedy to which they are entitled at law or in equity. The parties are independent contractors, and nothing in the Agreement will be construed to create a partnership, joint venture, agency or other relationship between the parties. No failure or forbearance by a party to enforce any of its rights under the Agreement or insist upon performance of the other party’s obligations under the Agreement will be deemed a waiver of such rights or obligations to any extent, and no waiver by either party of any default or breach of the Agreement will constitute a waiver of any other or subsequent default or breach. Neither party will be liable for any failure to perform due to causes beyond the party’s reasonable control. The Agreement constitutes the entire agreement between the parties concerning its subject matter and supersedes all prior or contemporaneous agreements or understandings, written or oral, concerning such subject matter. The Partner Enrollment Form may be amended, modified or superseded, only by a written instrument signed by both parties. The headings in the Agreement are for the convenience of reference only and have no legal effect. The Agreement may be executed and delivered via electronic transmission or another means of complete and accurate reproduction, and copies of the Agreement delivered via such means will be deemed originals for all purposes. The Agreement may be executed in counterparts, each of which will be deemed an original, but all of which together will constitute one and the same instrument. If any provision of the Agreement is held to be unenforceable for any reason, such provision shall be reformed only to the extent necessary to make it enforceable, failing which, it shall be severed from the Agreement and the balance of the Agreement shall continue in full force and effect. Neither party may assign the Agreement or any of its rights or obligations hereunder without the other party’s prior written consent, except (i) due to operation of law, merger, reorganization, or as a result of an acquisition or change of control, and (ii) by Outbrain to its subsidiaries. Subject to the foregoing, the Agreement will be binding upon and inure to the benefit of the parties and their permitted successors and assigns.

Terms of Use

Effective December 11, 2019


Welcome to Outbrain’s Terms of Use (the “Terms”). These Terms govern your (hereafter “ you”, “your” or “user ”) use of this website and the products and services available at this website, www.outbrain.com, and any related website linked to this URL address, including pages related to Outbrain’s Engage and Amplify services (collectively the “ Site”) and/or created, controlled or operated by Outbrain Inc. (hereafter “Outbrain ”, “we” “us ” or “our”). The Site features Outbrain’s proprietary recommendation technology in its various forms and other services Outbrain may make available from time to time (collectively, the “Service”). By accessing the Site or using any part of the Service, you agree to be bound by these Terms. If you do not agree to these Terms, then you may not access the Site or use the Service.
1. General Use.
Subject to these Terms, Outbrain hereby grants you a limited, non-exclusive, and non-transferable license to use the Site. You can simply visit and use the Site and you do not need to register with Outbrain to do so. We reserve the right to modify these Terms at any time. By continuing to access or use the Site or Service, you agree to such modifications.
2. Intellectual Property, Digital Millennium Copyright Act (DMCA) and Takedown Notice.
2.1 Intellectual Property Ownership and Use. You acknowledge and agree that all of our trademarks, logos, copyrights, and all other intellectual property rights in all material or content contained within the Site shall remain at all times vested in us. You may not modify, edit, copy, reproduce, create derivative works of, reverse engineer, alter, enhance or in any way exploit any of the Site or its materials in any manner. In cases where we use material or content under authority from a third party, such rights remain vested in the owner of such material or content. All Site content and all materials contained within the Site are owned by Outbrain or used by Outbrain under authorization, and are protected by applicable trademark and copyright laws.
2.2. DMCA. If you believe that your work has been copied and posted on the Site or through Outbrain’s Service in a way that constitutes copyright infringement, please provide us with the following information:
(a) an electronic or physical signature of the person authorized to act on behalf of the owner of the copyright interest;
(b) a description of the copyrighted work that you claim has been infringed;
(c) a description of where the material that you claim is infringing is located on the Site or in our Service;
(d) your address, telephone number, and email address;
(e) a written statement by you that you have a good faith belief that the disputed use is not authorized by the copyright owner, its agent, or the law; and
(f) a statement by you, made under penalty of perjury, that the above information in your notice is accurate and that you are the copyright owner or authorized to act on the copyright owner’s behalf.
Please send all of the above information to:
By e-mail: dmca@outbrain.com
By mail: Outbrain Inc., 39 West 13th Street, New York, NY 10011; ATTN: DMCA Agent and Legal Department
If you do not send us all of the required information, your notice/request may not be valid.
2.3. If you believe any of your other intellectual property rights, have been violated, please follow the same information and a takedown request sent to: ipviolations@outbrain.com.
2.4 Notice and Takedown. Outbrain does not control the content on its network however, we require our advertisers to comply with our Advertiser Guidelines. Despite various safeguards, Outbrain recognises that from time to time (i) advertiser content may be in breach of relevant copyright laws, contain references which may be regarded as defamatory, promote fake news and/or contain fraudulent or misleading information or links; or (ii) advertisements may appear alongside content which the advertiser determines is not brand safe or per their guidelines. If you have identified content of this nature, please email ipviolations@outbrain.com with the following information (i) your contact details (ii) the full details of the material in question (iii) the URL where you found the material and; (iv) the reason for your request e.g. complaint about defamatory content. Upon receipt of your notification, Outbrain will comply with the following Notice and Takedown procedure: (a) Outbrain will endeavour to acknowledge receipt of your complain by email and within 48 hours of receipt. (b) Following confirmation of receipt, Outbrain will commence an investigation to access the validity and plausibility of the complaint. If Outbrain determines that the initial complain may be valid pending further investigation, Outbrain may temporarily suspend or remove a particular campaign from its network. (c) Outbrain may contact the relevant advertiser who is responsible for the content, it relevant. If Outbrain does so, the advertiser will be notified that their content is subject to a complaint, under what grounds and will be encouraged to address the complaints concerned. If relevant, the complaint and the advertiser will be encouraged to resolve the issue swiftly and amicably and to the satisfaction of both parties. (d) Following the finalization of Outbrain’s investigation, Outbrain may: – allow the advertiser to continue to display the content unchanged; or – allow the advertiser to continue to display the content with changes; or – permanently remove the content from its network and usually within 48 hours of Outbrain determining this is the appropriate course of action.
3. Privacy and Cookie Policy; Other Terms.
Your use of the Site or Service is also governed by Outbrain’s Privacy Policy. By using the Site or Service, you agree to the terms set forth in that policy. Your use of Outbrain’s Engage or Amplify services will further be subject to other terms specific to those services.
In addition, we may use cookies or other automated means of data collection. Please read our Privacy Policy and Cookie Glossary for more information.
4. Disclaimer of Warranties and Limitation of Liability.
OUTBRAIN EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY IN CONNECTION WITH THE SITE. EXCEPT FOR BODILY INJURY, IN NO EVENT WILL OUTBRAIN OR ITS AGENTS BE LIABLE TO YOU OR TO ANY THIRD PARTY UNDER ANY TORT, CONTRACT, NEGLIGENCE, STRICT LIABILITY OR OTHER LEGAL OR EQUITABLE THEORY (I) FOR ANY LOST PROFITS, LOST OR CORRUPTED DATA, COMPUTER FAILURE OR MALFUNCTION, INTERRUPTION OF BUSINESS, OR OTHER SPECIAL, INDIRECT, INCIDENTAL OR CONSEQUENTIAL DAMAGES OF ANY KIND ARISING OUT OF THE USE OR INABILITY TO USE THE SITE, THE SERVICE, AND THE DATA, WHETHER OR NOT SUCH LOSS OR DAMAGES ARE FORESEEABLE; (II) ANY UNAUTHORIZED ACCESS TO OR USE OF THE SITES; OR (III) FOR ANY DIRECT DAMAGES IN EXCESS OF (IN THE AGGREGATE) $1,000. ANY CLAIM ARISING OUT OF OR RELATING TO THESE TERMS MUST BE BROUGHT WITHIN ONE (1) YEAR AFTER THE OCCURRENCE OF THE EVENT GIVING RISE TO SUCH CLAIM. OUTBRAIN DISCLAIMS ALL LIABILITY OF ANY KIND OF OUTBRAIN’S AGENTS. SOME STATES DO NOT ALLOW THE EXCLUSION OR LIMITATION OF INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE LIMITATIONS AND EXCLUSIONS MAY NOT APPLY TO YOU. YOU UNDERSTAND AND AGREE THAT YOUR SOLE RIGHT AND REMEDY AGAINST OUTBRAIN IS TO DISCONTINUE USE OF THE SITE.
5. Indemnity.
You agree to indemnify, defend and hold harmless Outbrain, its parents, subsidiaries, affiliates, customers and vendors, and their respective officers, directors and employees from any liability, damage, cost, or fees (including reasonable attorneys’ fees) arising from: (i) any claim or demand made by any third party due to or arising out of your access to the Site; (ii) your use of the Service or Site, and/or violation of the Terms; (iii) or the infringement by you, or any third party using your Outbrain account, of any intellectual property or other right of any person or entity.
6. Governing Law.
6.1. These Terms shall be governed by and construed in accordance with the laws of the State of New York in the United States, without regard to its choice of law provisions. You agree to submit to personal jurisdiction in the State of New York and further agree that any cause of action arising from or relating to the use of the Site or these Terms shall be brought exclusively in the Federal or State Courts residing in New York, New York.
To the fullest extent of the law, you agree that any claim or cause of action arising from or relating to use of the Site or these Terms must be filed within one (1) year after such claim or cause of action arose, or be forever barred.
6.2. Und er California Civil Code Section 1789.3, residents of California who use the Site are entitled to know that they may file grievances and complaints with: Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs, in writing at 400 R Street, Suite 1080, Sacramento, California 95814, or by telephone at (916) 445-1254 or (800) 952-5210, or by email at dca@dca.ca.gov.
7. Termination.
Outbrain, in its sole discretion, may terminate or suspend use of the Sites at any time for any reason or for no reason at all, without prior notice or liability to you. All provisions of these Terms which by their nature should survive termination shall survive termination, including, without limitation, ownership provisions, warranty disclaimers, indemnity, and limitations of liability.
8. Miscellaneous.
8.1. We are not responsible for the availability of any websites, applications, or other offerings owned or controlled by third-parties. We do not endorse and are not responsible or liable for, directly or indirectly, the operation of such third-party websites, their privacy practices and/or the content (including misrepresentative or defamatory content), including (without limitation) any advertising, products, or other materials or services on or available from such websites or resources; nor for any damage, loss, or offense caused or alleged to be caused by, or in connection with, the use of or reliance on any such content, goods, or services available on such third-party external sites or resources.
8.2 When using the Site, you agree to comply with all laws in your jurisdiction (including but not limited to copyright laws) and not use the Site for any purpose that is unlawful or prohibited by these Terms. By way of example, you shall not: (i) post or transmit any communication or solicitation intended to obtain password, account, or private information from any Outbrain user; (ii) create or submit spam to any Outbrain users or any URL; (iii) use any robot, spider, scraper or other automated means to access the Site for any purpose without our express written permission; (iv) interfere or attempt to interfere with the proper working of the Site or any activities conducted on the Site or Service; and (v) bypass any measures we may use to prevent or restrict access to the Site.
8.3. If any part of these Terms shall be deemed unlawful, void, or for any reason unenforceable, then that provision shall be deemed to be severable from these Terms and shall not affect the validity and enforceability of any of the remaining provisions of the Terms.
9. Electronic Communications.
Please send any questions or concerns regarding these Terms to legal@outbrain.com . By communicating with us electronically you acknowledge that communications by email are not considered confidential.

Amplify Terms

Effective February 25, 2020


These terms last revised and are current as of the effective date set forth above. Outbrain reserve the right to change these terms from time to time.
Amplify Terms and Conditions
These Amplify Terms and Conditions (“Terms”) are entered into by Outbrain Inc. (“Outbrain”) and the entity executing an Insertion Order or using the Outbrain dashboard (“Customer”). These Terms govern Customer’s use of the Outbrain service, and together with an Insertion Order (or the information entered through the Outbrain dashboard (“Dashboard”) comprise the ” Agreement ” between Outbrain and Customer. If there is any inconsistency between: (i) the terms of a signed Insertion Order or those entered through the Dashboard (either “ Campaign Details ”), and (ii) these Terms, the Campaign Details as applicable, shall prevail.
1. Services
1.1 Outbrain partners with a network of online properties (the “Network”) and displays a user interface containing links that navigate to websites (the “Service”). Outbrain uses its proprietary algorithms to determine what links appear within the Service on the Network.
1.2 Outbrain shall display links to graphical, textual, video and/or auditory content selected by Customer (the links and the content accessed from the link together are the “Content”) on the Network through the Service. Outbrain shall continue to distribute the Content on the Network until the earlier of: (i) the end date of Customer’s campaign, (ii) reaching Customer’s budget, or (iii) the disabling of a campaign (provided that Outbrain reserves the right to charge for additional Actions as the Content is removed from circulation – see FAQs for more details).
1.3 Outbrain does not guarantee: (i) the placement, positioning or the timing of delivery of any Content, (ii) clicks or impressions (including clicks from a particular audience segment) or (iii) conversions. If Fees (as defined in Section 5) do not reach Customer’s budget, Customer’s sole remedies shall be to: (i) extend the end date of the applicable campaign, (ii) replace or add to the Content with other Content (also subject to Section 2 below) to complete the campaign; or (iii) to pay only for accrued fees on the Content. In no event shall Outbrain be liable for failure to deliver traffic to Content.
1.4 Outbrain will make reports available to the Customer regarding the campaign(s). The final monthly reports (which may differ from the daily reports) will provide the conclusive basis for Outbrain’s calculation of the fees owed by Customer. Customer may submit its own Outbrain-compatible tracker. If there is a 10% discrepancy or more between Customer’s numbers (based on the Outbrain-compatible tracker) and Outbrain’s numbers then the parties agree to work in good faith to identify the correct amount to be paid to Outbrain. If the discrepancy is less than 10%, Outbrain’s numbers shall be conclusive.
2. Content
2.1 Customer has the right and authorizes Outbrain to place the Content on the Network, and is solely responsible for determining the propriety and legality of the Content. In addition, Content selected by Customer must comply with Outbrain’s Advertising Guidelines, as may be updated from time to time by Outbrain. Outbrain may at any time (at its sole discretion) reject or remove Content. Customer acknowledges that Outbrain is not responsible for the Content and that the Content may change during the course of a campaign due to revisions by the Content’s author, comments from readers, or otherwise. Customer’s recourse in the event of such change shall be to direct Outbrain to remove such Content from its then-current campaign and/or select other Content. Customer further acknowledges that, if there is an objection to the Content (whether from the content author or publisher, or otherwise) Outbrain will act in accordance with Section 2 of it’s Terms of Use and may cease (at it’s sole discretion) including the Content in the Service.
2.2 Customer represents and warrants that: (i) if the Content was written by or under the direction of Customer or paid for by Customer, that fact shall be clearly disclosed on or near the Content; (ii) it is authorized to use and/or has approved all words of the Content’s headline (whether written by Customer or on Customer’s behalf); (iii) Content headlines accurately reflect the tone and subject matter of the Content; and, (iv) it is authorized to use and/or has approved any image(s) related to its campaign(s) with Outbrain.
2.3 Customer shall not, directly or indirectly, provide Content that: (i) is obscene, defamatory, libelous, slanderous, pornographic, violent, profane, indecent or unlawful; (ii) is factually inaccurate, misleading or deceptive; and/or (iii) facilitates or promotes any type of illegal activity, including without limitation pyramid schemes, gambling, the sale or use of illicit drugs, or discrimination or harassment of any individual or group. Further, each piece of Customer Content shall neither (a) redirect to a destination other than as originally submitted to the Service, and/or (b) be substantively different from the Content originally submitted to the Service.
2.4 Both parties shall implement anti-malware scanning processes of the Content. Upon notice, both parties shall take immediate action to remove any suspicious Content from the Network.
3. Term and Cancellation
The Campaign Details will set forth the start and end date of a particular campaign. However, the Agreement, or an individual campaign may be suspended or terminated: (i) by Customer for any reason upon two (2) business days’ written notice to Outbrain or within twelve (12) hours through the Dashboard, or (ii) by Outbrain for any reason upon fourteen days (14) days’ written notice to Customer. During the notice period, all previously contracted campaigns shall continue to run pursuant to the Campaign Details and Customer shall be responsible for paying Outbrain for all Fees accrued during such notice period. Outbrain also reserves the right to suspend or terminate Customer’s use of the Service if Outbrain reasonably believes Customer is in breach of the terms of this Agreement.
4. Campaign Details
If Customer utilizes Outbrain’s Dashboard, Customer will have access to certain online reports and control over its campaign(s). To the extent Customer registers and has access to the Dashboard, Outbrain may collect certain personal data of the Customer. We collect and process this personal data in order to respond Customer questions or requests, provide Customer’s with access to certain services, verify Customer’s identity and communicate with Customers about the use of the Service. Customer is solely responsible for all changes requested or approved (either directly or via Outbrain’s API), including those made through the Dashboard using its login. Customer is solely responsible for protecting its login and password to the Dashboard. Customer can manage campaigns using the Dashboard by modifying the Campaign Details, and/or Customer may have the option of working with an Outbrain account manager, as determined by Outbrain.
5. Fees and Payment Terms
5.1 “Fees” are based on deliverables sold via one of following payment methods: (i) cost-per-click (“CPC”), (ii) cost-per thousand impressions (“CPM”), or (iii) other desired actions agreed between the parties from time to time, each an “Action”. Customer shall pay Outbrain Fees for Customer Content delivered via the Network as measured by Outbrain’s tracking system, and any applicable taxes. If CPC is being used for campaign measurement, such CPC may not be less than Outbrain’s then-in-effect minimum CPC (which may vary by market). If Customer is utilizing Outbrain’s automatic bidding feature, Customer grants Outbrain the right to set and modify Customer’s CPC at Outbrain’s discretion to aid in achieving Customer’s targets for its campaign. Customer shall be solely responsible for any additional fees incurred for utilizing third party ad serving on its campaign(s). Customer may increase or decrease its budget through the Dashboard or through an amendment to an Insertion Order.
5.2 If Customer has signed an Insertion Order, Fees will generally be invoiced by Outbrain to Customer by the end of the following calendar month, unless otherwise set forth in an IO. Customer shall pay all invoices within thirty (30) days from receipt. Any portion of a charge not disputed in good faith must be paid in full. If Customer has provided the Campaign Details through the Dashboard or has signed an Insertion Order and has used a credit card for billing purposes, Outbrain shall charge the Outbrain fees (including processing fees) to Customer’s credit card at such intervals as Outbrain determines in its sole discretion. The decision as to whether to allow Customer to choose between invoice and credit card rests solely with Outbrain. Outbrain shall review all billing inquiries, including refund requests, on a case-by-case basis and reserves the right to approve or deny any request in its sole discretion.
5.3 If Customer disputes any amount on an invoice, Customer should provide written notice to Outbrain (email is sufficient) within thirty (30) days of receipt of invoice. Customer’s email must include the amount disputed and provide adequate information to support any such claim. Within twenty (20) business days of receipt of Customer’s email, Outbrain will investigate and provide Customer with a written response. Customer may not withhold payment for any undisputed amounts, and any portion of a charge not disputed in good faith within thirty (30) days from receipt of invoice must be paid in full.
5.4 If payment is not made when due and not properly disputed pursuant to Section 5.3, Outbrain may charge interest at the rate of 6% per annum from the due date until the date of actual payment, whether before or after judgment. Outbrain also reserves the right to suspend or terminate Customer’s use of the Service until Customer has paid all amounts due and to charge Customer for all costs of collection, including collection agency and reasonable legal fees and court costs. Customer authorizes Outbrain to investigate Customer’s credit record. If applicable, Customer agrees to provide such further financial information and documentation as may be required from time to time by Outbrain as a condition for the continued extension of credit. Customer acknowledges and agrees that any account, credit card and related billing and payment information which Customer provides to Outbrain may be shared by Outbrain with companies who work on Outbrain’s behalf solely for the purpose of performing credit checks, effecting payment to Outbrain, collecting debts owed to Outbrain and/or servicing Customer’s account. Outbrain may, in its sole discretion, extend, revise or revoke credit at any time.
6. Additional Features and Terms
6.1 Outbrain may also make additional Service features available to Customer from time to time and use of such features may be subject to Customer’s agreement to certain additional terms and conditions (“Additional Terms”) (e.g., via an online click-through agreement or via the Dashboard). Such features will be provided at Outbrain’s discretion to Customer and may include fees in addition to those described in Section 5.1. Customer’s acceptance of the Additional Terms will constitute a binding and enforceable agreement as between Outbrain and Customer. In the event of any inconsistency between these Terms, the Additional Terms, and the Campaign Details, the order of precedence is: (i) Additional Terms, (ii) Campaign Details, and (iii) these Terms. Customers who choose to utilize LiveRamp services (via the Outbrain dashboard or otherwise) for purposes of their Outbrain campaign(s) are subject to LiveRamp terms.
6.2 Subject to Customer’s compliance with Section 8 below, Customer may place (i) Outbrain pixel(s) (the “Outbrain Pixel”) on Customer’s website or application pages and/or (ii) third party pixels or tags (“the “Third Party Pixels”) for the purpose of providing analytics related to Customer’s campaign and/or enhanced targeting functionality (the Outbrain Pixel and Third Party Pixels together are the “Pixels”). Customer represents and warrants that (a) its use of the Pixels is in accordance with Data Protection Laws; and (b) it has provided appropriate notice to users regarding use of the Pixels, including an explanation (1) that third parties, including Outbrain, may use cookies or similar technologies to collect or receive information from Customer’s website(s), and may use that information to provide measurement services and target ads; and (2) as to how users opt-out of the collection of information for targeting purposes. Customer shall not use the Pixels unless and until it has complied with the provisions of this Section 6.2. Further, if an end-user has opted out of behavioral advertising via Customer’s site(s) (or a mechanism such as settings within an advertiser application), Customer must block Outbrain from dropping cookies.
6.3 If Customer utilizes third party segments for enhanced targeting (“3rd Party Targeting”) of its campaign(s), Customer shall pay for its use of 3rd Party Targeting (“3rd Party Data Costs”) including any applicable taxes. Customer’s invoice for each campaign shall include both the Fees, pursuant to Section 5.1, plus the 3rd Party Data Costs (if applicable) for utilizing 3rd Party Targeting. Customer agrees that 3rd Party Data costs will be based on Outbrain’s reporting metrics. If Customer utilizes 3rd Party Targeting the Customer shall (i) disclose this to users via an appropriate notice and/or in its privacy policy (as applicable), and (ii) not use 3rd Party Targeting to target minors or other sensitive categories of data.
7. Confidentiality
7.1 Each party agrees that with respect to any Confidential Information (as defined below) that is disclosed by one party to the other in connection with the Agreement, the party receiving such Confidential Information shall not disclose such Confidential Information to any third party, or use it for any purpose, except in connection with its rights and obligations under the Agreement. “Confidential Information” means all information concerning a party or any of its subsidiaries or affiliates that is not generally known to the public, which information is marked confidential or proprietary, or which under the circumstances ought reasonably to be treated as confidential or proprietary, and includes, without limitation, the terms of the Agreement. Notwithstanding the foregoing, Confidential Information does not include information that: (i) is, as of the time of disclosure, or thereafter becomes, part of the public domain through a source other than the receiving party; (ii) was lawfully in the possession of the receiving party as of the time of disclosure; (iii) is independently developed by the receiving party without reference to the Confidential Information; or (iv) is subsequently obtained from a third party not subject to an obligation of confidentiality with respect to the information disclosed.
7.2 Confidential Information shall be kept in the strictest confidence and shall be protected by all reasonable and necessary security measures. Confidential Information shall not be released by the receiving party to anyone except an employee or agent, who has a need to know same, and who is bound by confidentiality obligations at least as restrictive as these contained herein. Neither party will use any portion of Confidential Information provided by the other party pursuant to the Agreement for any purpose other than as expressly set forth under the Agreement. Notwithstanding the foregoing, either party may disclose Confidential Information strictly necessary to comply with the demands of any court order, law or governmental agency and Outbrain may share Confidential Information of Customer with any holding company of Customer or with any subsidiary company of Customer’s holding company.
7.3 If Customer is acting on behalf of a Content provider, Customer authorizes Outbrain to grant such Content provider (or any subsequent third party appointed by the Content provider) access to and a right to use the Campaign Details.
8. Additional Representations and Warranties/Disclaimers
8.1 Each party represents and warrants to the other party that: (i) it has all necessary rights and authority to enter into the Agreement and grant the rights and licenses under the Agreement; (ii) it shall comply with Applicable Laws and (iii) the execution or acceptance of the Agreement (which includes the Campaign Details), and the performance of its respective obligations and duties pursuant to the Agreement, do not and will not violate any agreement to which such party is bound. “Applicable Laws” means any applicable federal, national, state or foreign laws or regulations or any industry self-regulatory rules or guidelines (including the Interactive Advertising Bureau Guidelines, Standards & Best Practices, the NAI Code of Conduct, the DAA Self-Regulatory Principles for Online Behavioral Advertising. Any Applicable Laws related to the privacy of personal data are referred to as the “Data Protection Laws”.
8.2 Customer further represents and warrants that: (i) the Content does not violate any Applicable Laws, rules and regulations and will not contain any material which may be harmful, abusive, obscene, threatening or defamatory; (ii) it has all necessary rights to permit and grants Outbrain pursuant to the Agreement all such rights which are necessary for Outbrain to (as applicable) use, host, cache, route, store, copy, modify, distribute, reformat, reproduce, publish, display, transmit and distribute the Content; (iii) use of the Content in accordance with the Agreement will not infringe any intellectual property rights of any third party; (iv) it cannot and will not attempt to provide Content that is targeted to children under the age of thirteen; (v) it will not use the Service in a manner that provides an unintended advantage or interferes with the integrity and/or overall performance of the Service, and (vi) if using the Dashboard, Customer will adhere to any rules of such use as solely determined by Outbrain (e.g. not using source bidding to whitelist any particular Network source).
8.3 If Customer is an agency (or other third party acting on behalf of the provider of the Content), Customer represents and warrants that: (i) it is the authorized agent of the provider of the Content; (ii) it has the legal authority to enter into the Agreement and make all decisions and take all actions relating to the provider of the Content; (iii) it has entered into a written agreement granting the agent the authority to represent the provider of the Content in accordance with (i) and (ii) above (and shall submit such agreement to Outbrain on demand). Customer further agrees that it is not acting on behalf of a French company or a foreign company whose advertising content mainly targets French territory exclusively through the Dashboard. If Customer is acting on behalf of a French content provider, please contact info@outbrain.com for more information on how to purchase Outbrain Services.
8.4 EXCEPT AS MAY BE EXPRESSLY SET FORTH IN THE AGREEMENT, OUTBRAIN MAKES NO REPRESENTATIONS OR WARRANTIES, EXPRESS OR IMPLIED — INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, TITLE, NON-INFRINGEMENT, OR FITNESS FOR A PARTICULAR PURPOSE, OR ANY WARRANTIES ARISING FROM A COURSE OF DEALING, USAGE OR TRADE PRACTICE — ABOUT ITS SERVICES AND THE PERFORMANCE OR SUCCESS OF ANY CAMPAIGNS MADE BY IT ON BEHALF OF CUSTOMER, OR THAT THE SERVICE WILL OPERATE UNINTERRUPTED, SECURE OR ERROR FREE.
9. Data Protection
9.1 The parties acknowledge that some or all of data used or collected through the Service (or use of Outbrain Pixels) may qualify as, or include, personal data, however, as of the Effective Date, Outbrain does not send and/or receive any end-user data to the Customer.
9.2 In addition to complying with all the all Applicable Laws (including Data Protection Laws) each party shall be individually responsible for including the provision of relevant notices and obtaining relevant consents as required by Data Protection Laws. To the extent necessary, the parties shall (i) collaborate with respect to requests from send-users, and (ii) implement appropriate technical and organizational measures which prevent accidental or unlawful destruction and loss, alteration, unauthorized disclosure of, or access to personal data. The parties shall each maintain and display on their respective websites an easily accessible and discoverable privacy policy that discloses the use of any cookies (based on redirects or otherwise) through the Service, and (ii) includes relevant details regarding each party’s security controls and international transfers.
10. Indemnification
10.1 Each party shall defend, indemnify and hold harmless the other party and its respective agents, affiliates, subsidiaries, directors, officers, employees, contractors, and Network partners (as applicable) against any and all third party claims resulting from the breach of such party’s duties, obligations and representations under the Agreement.
10.2 In connection with any such claim: (i) the indemnified party shall provide prompt written notice to the indemnifying party of any such claim (provided that the failure to provide such prompt notice shall not relieve the indemnifying party of its indemnification obligations in the Agreement, except to the extent it has been damaged thereby); (ii) the indemnifying party shall have sole control of the defense or settlement of the claim (provided that the indemnifying party may not enter into any settlement that may adversely affect the rights or obligations of the indemnified party without the indemnified party’s prior written consent); (iii) at the indemnifying party’s request and expense, the indemnified party cooperating in the investigation and defense of such claim; and (iv) the indemnified party shall have the right to participate in its defense with counsel of its own choosing at the indemnified party’s expense.
11. Limitation of Liability
EXCEPT WITH RESPECT TO CLAIMS ARISING FROM A PARTY’S INDEMNITY OBLIGATIONS, WILLFUL MISCONDUCT OR A BREACH OF THE CONFIDENTIALITY, DATA PROTECTION PROVISIONS AND/OR NON-PAYMENT OF FEES OWED IN THE AGREEMENT, THE MAXIMUM AGGREGATE LIABILITY OF EITHER PARTY AND ITS DIRECTORS, OFFICERS, EMPLOYEES, VENDORS, NETWORK PARTNERS OR AGENTS FOR ANY ACTION REGARDLESS OF THE FORM OF THE ACTION, WHETHER IN TORT OR CONTRACT, ARISING UNDER OR RELATED IN ANY WAY TO THE AGREEMENT OR ITS IMPLEMENTATION SHALL BE LIMITED TO THE GREATER OF: (I) THE AMOUNT OF FEES PAYABLE BY CUSTOMER UNDER THE AGREEMENT IN THE 12 MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO A CLAIM; AND (II) $50,000. IN NO EVENT SHALL EITHER PARTY BE LIABLE FOR CONSEQUENTIAL, SPECIAL, PUNITIVE OR INCIDENTAL DAMAGES OR OTHER DAMAGES OF ANY KIND, INCLUDING WITHOUT LIMITATION, LOST DATA, LOST REVENUES OR LOST PROFITS, ARISING OUT OF OR RELATED IN ANY WAY TO THE AGREEMENT OR ITS IMPLEMENTATION, EVEN IF SUCH PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
12. Miscellaneous
12.1 Neither Party may assign the Agreement, in whole or in part, by operation of law or otherwise, without the prior written consent of the other; provided, however that either party may assign its rights or delegate its duties under the Agreement, in whole or in part, without the other’s consent, in connection with a merger, reorganization or sale of all, or substantially all, of the assignor’s assets, provided that the successor entity shall have sufficient resources to fully perform the Agreement and shall assume the obligation to fully perform the Agreement.
12.2 The Agreement shall be governed by and construed in accordance with the laws of the State of New York applicable to contracts entered into and wholly to be performed therein, without regard to that body of law relating to conflict of laws. Each party hereby irrevocably and unconditionally consents to submit to the exclusive jurisdiction of the courts of the State of New York and of the United States of America, in each case located in the County of New York, for any claim arising out of or relating to the Agreement (and agrees not to commence any claim relating thereto except in such courts). The prevailing party in any action arising out of or to enforce the Agreement shall be entitled to recover its reasonable attorney’s fees and costs.
12.3 No press releases or general public announcements shall be made without the mutual written consent of Customer and Outbrain. Outbrain shall have the right to include Customer’s name including, but not limited to in Outbrain’s client list and in other marketing materials. Customer shall not use Outbrain’s name, logo or trademark without Outbrain’s prior written consent.
12.4 All notices under the Agreement will be in writing and will be delivered by personal service, confirmed by email, express courier, or certified mail, return receipt requested, to the address of the receiving party set forth on the IO, or at such different address as may be designated by such party by written notice to the other party from time to time. Notice will be effective on receipt.
12.5 No failure of either party to enforce any of its rights under the Agreement will act as a waiver of such rights. If one or more provisions of the Agreement are held to be unenforceable under Applicable Laws, then such provision(s) shall be excluded from the Agreement, and the balance of the Agreement shall be enforceable in accordance with its terms.
12.6 Neither party shall be liable for any delay or failure to perform any of its obligations set forth in the Agreement due to causes beyond its reasonable control. Neither party shall be liable for any unavailability or inoperability of the Internet, technical malfunction, or computer error or corruption resulting in loss of data or other harm.
12.7 Sections 6, 8, 9,10, 11, and 12, together with any outstanding undisputed payment obligation, shall survive the termination of the Agreement.
12.8 Customer and Outbrain shall each act as independent contractors. Nothing in the Agreement shall be deemed or create or construed as creating a joint venture or partnership between the parties.
12.9 The Agreement constitutes the entire agreement between the parties with respect to the subject matter hereof, and may not be modified without the prior written consent of both parties. In no event shall any inconsistent or conflicting terms and conditions contained in any purchase order, insertion order, invoice or other document submitted by Customer concerning the subject matter hereof have any force or effect even if accepted or signed by Outbrain.

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