Who Are We?
Ninety9 represents high performance and the boundless possibility to improve. We offer the best technological solutions tried and tested across different African markets.
Solution-focused Services
We provide a range of cutting-edge solutions to help you achieve your digital commerce goals. Here are a few of our options:
Content Marketing
Create content to reach your audience in a way that feels natural to them.
On-site Monetisation
Use your digital assets to grow your revenue with our various methods.
Customer Engagement
Make use of our engagement strategies to drive the success for your app or website.
E-commerce Conversion
Fine-tune your sales pipeline and lead your customers to click on that purchase button.
Web & Mobile App Development
We offer design, development, deployment & maintenance of custom web and mobile applications.
Editorial Tools
Modernise any newsroom or digital publishing operation with content and digital asset management solutions.
Media & Public Relations
Leverage the power of AI technology to select the right mix of content formats and distribution.
Custom Development
Our team will assist with small to medium custom software development needs.
Staff Augmentation
Fine-tune your sales pipeline and lead your customers to click on that purchase button.
About Us
Our Work
As a proudly-African company we take pride in the diverse community we have created on the continent. Our firm understanding of business and cultural dynamics in each market positions us as a formidable partner. Our team has been working within the digital economy for over 20 years combined and has managed digital-driven revenue growth for both traditional and start-up firms.
Our Why
We exist to enable you and your teams to achieve your objectives in a connected environment. We use modern tech solutions to increase your capacity, reach and yield. We are advocates of African businesses and entrepreneurs like yourself and we believe in the impact you have on a local and global scale.
Digital Services
Content Marketing
Create content to reach your audience in a way that feels natural to them, therefore making it more engaging. Our team will plan, create, distribute, share, and publish content via channels such as social media, blogs, websites, podcasts, apps, press releases, print publications, and more. If the goal is to reach your target audience and increase brand awareness, sales, engagement, and loyalty, reach out to us.
On-site Monetisation
If you are looking at revenue growth for your newly built digital assets or alternative revenue streams for existing assets, we will share our best-in-class methods with you. From content publishers to e-commerce entrepreneurs, our products will help you optimise towards your north-star.
Outbrain Engage for Publishers 
More revenue. More page views. Our products enable your website to achieve maximum yield through sponsored content. We appreciate that revenue generation is key to sustainable journalism and that there is a need to maintain a delicate balance between your integrity as a publisher whilst sustaining the machine of journalism.
Talk to us about our SmartFeed® and SmartLogic products which will generate revenue whilst keeping your readers on your site for longer.
Outbrain SmartAds®
SmartAds® are Outbrain’s signature product designed to constantly improve the user’s experience. Curate a high quality personalised feed that highlights the true interests of your users and experience higher engagement and increase in page views. Outbrain’s SmartAds® deliver a recommendations experience that is truly unique for every user, every time. Try this proven method of boosting your revenue.
Optimisation Engine
Our optimisation engine is constantly innovating to enhance site recommendations. It allows you to drastically improve users’ experience by adapting to their preferred ad formats and layouts. Try it now and experience as much as 15% increase in paid CTR and 20% jump in RPM.
Video That Gives High RPM
Boost your audience engagement with our highly captivating native outstream video. Flight high quality videos that tell eye-catching, compelling stories on your site. Try our native video outstream and increase your RPM by as much as 56%.
Display Banners and Video Advertising
Display is the most common form of website monetisation strategies for publishers, and the go-to choice for marketers to reach audiences. Done without care this can appear tacky and distasteful, harming your brand and eroding your user experience. Video is fast-growing and generating high yield for publishers.
We believe less is more, particularly with the placement of ads within your premium content. We optimise your blueprint with the right blend of technology and adsolutions to maximise your revenue whilst providing a pleasant reading experience.
Our areas of specialisation include AMP monetisation, yield management and programmatic advertising
Outbrain Amplify for Advertisers
Search engines and social media provide a limited range of audience. Amplify allows you to extend your reach to where your next customer is. We give you access to Africa’s largest premium publishers where your campaigns will appear as recommendations.
Utilise multiple ad formats such as Standard SmartAds, Carousel Smartads and App Install SmartAds to drive high-quality traffic to your site, build your audience exposure and increase new sales leads and conversions.
Standard
Standard SmartAds match the look and feel of the world’s premium publisher sites.
App Installs
With App Install SmartAds, you can create engaging mobile ads to drive app downloads.
Click to Watch
Click-to-Watch SmartAds offer a premium opt-in video experience.
Carousel
Carousel ads give you the power to tell a rich and interactive story that develops across each carousel card.
Clip SmartAds
Bring motion to your ads with short-form animated assets such as GIF & MP4 files.
Outstream SmartAds
Outstream Video SmartAds play automatically on mute when they appear on screen.
E-commerce Conversion
Tell the story of your products to the right audience, at a time that they are looking to buy.
Distribute the right content to the right customer based on their customer experience journey stage and purchase intent signalling.
The right content matters; stats show that consumers look at native ads 53% more than display ads and create an 18% increase in purchase intent.
Bring customers to your virtual shelf through precise product campaigns and nurture them through the sales funnel. We are here to fine tune your sales pipeline and lead your customers to click on that purchase button.
Customer Engagement
Customer engagement is pivotal to the success of a platform as this engagement if harnessed correctly should deliver on the success metrics of your app or website and most importantly customer journeys.
Engagement strategies do not work in isolation and the correct mix will help to amplify your objectives.
Engagement Tools
Native content, Newsletters, Read More, Social Media, Discover More, Smart Feed, Content distribution, Paid and organic content, Audience recirculation.
Engagement Objectives
From traffic growth to Lead generation, Education, Awareness Discover, Consider, Evaluate, Find, Buy, Use, Bond, Advocate.
Media & Public Relations
Why spray and pray when you can connect with the right audiences at the right time, with the right content at the right place on the right digital channel. We work with you to select the right mix of content formats and distribution from search engine marketing strategies to targeted video and audio placements powered by AI technology.
Editorial Tools
Digital publishing is a complex industry that has undergone significant transformation over the last few years. Whether you are a digital-only publisher or you are navigating the migration from print to digital our variety of best-in-class partner-technologies and tools will modernise any newsroom or digital publishing operation.
This includes: Content Management and Digital Asset Management Solutions, Video tools and Paywall strategies.
Custom Development
Your business is unique, not every solution can be off the shelf. Our team will assist with small to medium custom software development needs. We’ll walk with you through the process of designing, creating, deploying and maintaining your bespoke solution..
We understand each of our customers have different needs and require customised engagement models to suit their needs. Our strength is in identifying strong talent and enabling teams to deliver in a high pressure environment.
For established teams requiring additional capacity to assist in pulling your delivery over the line, we recommend augmenting your team with Ninety9 professionals. If however you are looking for a vendor to deliver a high quality project within your timelines, we provide a fully managed service to unpack the solution you require.
Regardless of the engagement you opt for, we believe in building a meaningful and long lasting partnership with our customers in which we take tangible accountability of the product deployed into production..
Web & Mobile App Development
Mobile devices have become ubiquitous across all income groups resulting in more than 50% of all internet traffic being consumed on mobile devices. For this reason, we advocate for a mobile-first product release strategy where practical.
We design, develop, deploy & maintain custom web and mobile applications for small to medium enterprises. Tailored to suit your budget & timeline.
We believe every digital platform must be designed with the desired purpose and KPIs in mind. With this we help ensure that your platform aligns the business goals.
What are your objectives and metrics that you are tracking for your corporate or company website, publisher website, e-commerce website?
Staff Augmentation
Our highly skilled software professionals are deployed into your teams and integrate seamlessly into your processes and culture. Their focus is on delivering on their commitments with a drive to add further value; be it in training and knowledge shares or getting a few extra tickets over the line.
Every software project requires a variety of skills for successful delivery so we’ve assembled a multidisciplinary staff base to tackle a variety of projects. Our competencies include:
- Software Engineers (web, backend, mobile, cloud)
- Business Analysts
- Project Managers and Scrum Masters
- Quality Assurance Analysts
- UX and UI Analysts
Managed Services
In the event that you are looking for a vendor to deliver an end to end solution for you, Ninety9 offers a multidisciplinary team that will assist you in unpacking the solution you need in a collaborative and transparent approach. Once the project is defined in a way you are comfortable with, the team commences with the implementation phase keeping you close with regular demos and checkpoints to ensure your vision is being realised.
We have worked in a variety of industries but consider ourselves generalists. We understand how to solve software problems; and through collaboration with you as the expert in your industry we build a solution fit for purpose. Our experience is in:
- Banking, Wealth, Insurance and Investments
- Retail
- Telecommunications
- Transport
Partners
Official Outbrain Partner in Africa
Outbrain is a native advertising and web recommendation platform. Ninety9 is the official Outbrain Partner across the African continent, we ensure that native content delivers the best value for clients taking their strategy and location into account. We never take a one size fits all approach, which is what makes the difference.
We recommend products to align with your needs; such as increased engagement, monetisation, recirculation, content personalisation, increased session duration and much more.
Interested in working together? Book a consultation or email us.
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